[ESSAY]Business is Business

Cohen's point of view is correct, business wise. Many people may argue his point, but if a business wants to sell they want to do it using every tactic they can find. While making the product, the business has visualized  who they are trying to sell to, not being prejudice.Having model look-a-like emplyers promotes the brand and the feel of the store. Promoting a business in this way is not illegal it is just seen as a moral issue.

When businesses are comming up with "the next big thing" they ahave plenty of ideas in mind. While actually putting it in place they have to explain the deatils in depth, from quality of cloths to targeted consumer. Yes, Abercombie & Fitch might project an image that is frowns upon a group of people. They promote an image of mostly white people and some blacks. They say that it is a "classic American look" This may provoke assumtions that they see Americans as only being whites and blacks however that is not the case. They see them as there targeted consumers.Why? Mainly because they see rich white and black people seem to be "picky" with clothes and somewhat prepy. Abercrombie & Fitch provides this for them. The company is being discrimant towards anyone they just had in mind a goal.

When walking into a Abercombie & Fitch  store you picture it to have workers that suit the feel of clothes and images of it. Having a person that is the complete opposite you do not really want to buy from that certain person. We immediately start looking for alternative workers to talk to. We want to receive the feel of the store through the people that work there. If those certain people that work there it is because they use the clothes on the daily basis and project the life of the models. This goes for any store. The workers always  project the the feel of the store. Such as, Hot Topic, they are always white punk type of people. I have ever seen a formal looking person or an Indian working there. They all are walking, talking, money making billboards.

No company takes the risk to get sewed for doing something illegal. In this matter none of this illegal. The company has the right to hire whom ever they want. It is not as if they are denying the right to anyone who is out of their "classifications" to work there or purchase any item. If a person wants to work in a store that hires upon looks then they know what they are going up upon. It is not like it is a coincidence that in every store they seem to have the same "type"  of people working. If they end up working behind the scene it just mean that they do not fit the qualifications to be a a walking billboard not that they are not "pretty enough." These company do not deny any one their right to work where ever they want and buy what ever they want.

This may all seem as if Abercrombie & Fitch is a racist prejudice company, but are they making money? Yes they are, and a lot. Mostly because all people at some own something from their store. Morally it is an issue but it does not affect the right of any person to do as they please when it comes to work and shopping. Business is business and whatever sells with out creating an issue later faced with law, these companies will use. Business men and woman have some sense of morality but profits are first. Such as what a Redpoint Venture Engineer always says, "The only color we see[in business] is green."